Goodman Custom Rods

Custom builds · Now booking the first builds

A rod built around how, where, and what you fish.

Off-the-shelf rods are built for everyone. A custom rod is built for you. Tell us about your fishing and we'll reply with a recommended build and a clear quote. No commitment.

  • One-on-one consult about how and where you fish
  • Blank, guides, seat, and grips matched to your reel
  • Your choice of thread colors, trim, and name or logo
  • Progress photos throughout the build

Local hand-off by appointment, or ship anywhere in the U.S.

Start your build

Free quote · We reply within 1 business day.

What we build

Built for the way Treasure Coast anglers fish

Pick a starting point, or describe something completely different. Every rod is built to order.

Inshore spinning fishing

Inshore spinning

Light & accurate for the flats

Skip jigs under mangroves and make long, quiet casts to tailing fish.

Redfish · Trout · Snook

Build one for me →
Inshore casting fishing

Inshore casting

Backbone for the docks

Power to turn a big fish away from the pilings, with a tip that still feels a shrimp.

Snook · Jacks · Black drum

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Surf fishing

Surf

Distance off the beach

Long, smooth-loading rods built to reach the trough and handle sand and salt.

Pompano · Whiting · Bull reds

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Offshore & jigging fishing

Offshore & jigging

Short, stout, and serious

Heavy-duty blanks and hardware for vertical jigging and bottom fishing.

Amberjack · Grouper · Snapper

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Kayak fishing

Kayak

Compact for tight quarters

Shorter rods that are easy to handle from a seat. Built light so your arms last.

Trout · Slot reds · Flounder

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Fly fishing

Fly

Saltwater fly rods

From light flats rods to heavy sticks with enough lift to land a tarpon and release it healthy.

Tarpon · Snook · Bonefish

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Build gallery coming soon

The first builds are on the bench.

Photos of finished rods are coming soon. Want yours to be one of them? Request a quote now to get on the build list.

How it works

From conversation to first cast

  1. 1

    Tell us how you fish

    Species, technique, where you fish, your reel, and your budget. The more detail, the better the rod.

  2. 2

    Spec & quote

    We recommend a blank, guides, reel seat, grips, and wrap colors, then send a clear quote with a timeline.

  3. 3

    Hand-built

    Every guide is spined, wrapped, and finished by hand. We send progress photos along the way.

  4. 4

    Pickup or ship

    Meet up locally to pick it up, or we'll pack it in a rod tube and ship it to your door.

Questions

Good to know

How much does a custom rod cost?

It depends on the blank and components. Most inshore builds land in the mid-hundreds, and offshore and fly rods run higher. Your quote spells out every component so there are no surprises.

How long does a build take?

Typically 3–5 weeks from deposit to delivery, depending on parts availability. You'll get progress photos along the way.

What if I'm not sure what I need?

That's what the first conversation is for. Tell us where and how you fish and we'll recommend a setup. No commitment until you approve the quote.

Do you ship?

Yes. Rods ship anywhere in the U.S. in a protective tube. In the Port St. Lucie area, we can meet up for a local hand-off.

Ready to talk about your rod?

It takes two minutes. We'll follow up with recommendations and a quote.